1. Stacking

- Example : Nuvo Shoap

- Because : Give the skin double protection, so the manggot can’t effect the skin.

2. Repetition

- Example : Berry Good

- Because : the advertisement used sentence and movement it’s unique and funny, so it’s easy to     remember.

3. Slogan

- Example : Veet

- Because : The slogan is interested for women to try the product.

4. Logo

- Example : Adidas

- Because : The logo is unique.

5. Snolo Appeal

- Example : Natur-e

- Because : The product is for give the women not fat, but to used it must mix with sport and eat vegetable.

6. Cause and Effect

- Example : Clinic Tong Fang

- Because : everyone who check-up in there always have good opinion.

7. Emotional  Appeal

- Example : Detol

- Because : The advertisement showing the product with the boy sick because not use it.

8. Price Appeal

- Example : Harpic

- Because : The product before are expensive but the the product is cheap, and before the product small but the become big, with good fungsion.

9. Testimonial

- Example : Garnier

- Because : They give the proof with people who use the product, and they give a good opinion.

10. Sex Appeal

- Example : On Clinic

- Because : Any people give the proof and give good opinion.

11. Band Wangon

- Example : Dove

- Because : Artist use the product and have good fungsion, so everyone want use it.

12. Confusion

- Example : Ponds

- Because : The advertisement telling the product with a short story and continue, so it makes vexed and want to know. 

13. Techinal Jargon

- Example : Olay

- Because : They use a sentence can make the consumen interest for try it.

14. Transfer

- Example : Mizone

- Because : The advertisement use unique technic for showing the product and telling a good quality of the product.

15. Plan Folks

- Example : Pepsodent

- Because : Many a good commant about the product and the people use the product.

16. Glitering Generality

- Example : Sunlight

- Because : Try to influence the people especially for wife, give easy job and the price is cheap.

17. Avante Garade

- Example : Matahari Department Store

- Because : They showing the new product, good, and sale.

18. Facts and Figure

- Example : Rinso

- Because : The advertisement showing the product with proof the people who use it and a good end.

19. Weasel Word

- Example : Komix

- Because : The advertisement telling a medicine for ill, but not to guarantee for healt.

20. Wit and Human

- Example : Good Day

- Because : The advertisement telling with funny cartoon and unique of technic.